By Lara Lippin
The Croft// Lara discusses the dangers of fast fashion and the ethics of charity shopping while introducing us to some of Bristol's best second-hand clothing stores.
Sustainability is crucial in protecting the planet and the workers who make the clothes we wear and love. The term ‘sustainable fashion’ has been growing in popularity over recent years due to the increased awareness of the fashion industry’s contributing role in global warming.
Daniety Rodgers, a journalist for Dazed Magazine, recently reported that a clothing dumpsite comprised of 60,000 tonnes of wasted clothing in the Atacama Desert can now be seen from space. Many ‘Fast Fashion’ brands, such as Zara and Shein, mass produce cheap clothing to keep up with the ever-changing trends we see spreading across social media. The rapid rate of these passing trends results in consumers buying something they will only wear a few times until the next best thing comes along. Alongside mass production, many of these brands tend to underpay their workers to maintain a profit, subjecting them to inhumane working conditions.
Although ‘Fast Fashion’ is extremely harmful to the planet, it is important to remember that you can still overconsume sustainable fashion. Overconsuming sustainable fashion simply because it is trendy, leads to the gentrification of charity shops and online sites such as Depop. Depop has been targeted by sellers looking to make a profit, who will buy lots of cheap items in bulk and then sell these items for quadruple the price, defeating the point of shopping sustainably. By making sustainable fashion unaffordable for lower-income consumers, more people are forced to buy from fast fashion brands as it's within their budget. It is important to remember that shopping second-hand is the only way that many people can afford to get new and necessary items, especially during the cost-of-living crisis. The next time you see that t-shirt you’re unsure about, consider whether you would wear it more than 30 times. If not, leave it for a better home!
Although sustainability and the ethics around it can be tricky to navigate, by shopping sustainably we can support our local communities. Here are a few of my favourite sustainable hidden gems around Bristol that do just that…
Featured image: Georg Lovric
Copy Editor: Honey Ryder
How will you shop sustainably in Bristol?